5 visual directions for the FunnelLens waitlist
The funnel is talking. Here's five ways to listen.
Each version sells the same product with the same copy, in a completely different visual register. Click any thumbnail to open the full page.
V1 / EDITORIAL
★ Pro
Editorial
The New York Times, but for a SaaS
Fraunces serif · cream paper · terracotta · real photography
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PHOTO 4
USER 4
Founder-as-editor. The page reads like a quarterly magazine — a kicker, a hero photo, an issue strip, a numbered method. The photograph carries the trust; the type does the persuading. For audiences who want to feel like they're reading a publication, not a product page.
Open V1 · Editorial→
V2 / DARK MODE
● Balanced
Developer-native
Linear / Vercel / Stripe energy
Space Grotesk · #0a0a0b · mint-cyan · terminal
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PHOTO 0
USER 1
Pure black, soft mint accent, grid background, a CLI preview as the hero. The whole page is a developer's IDE — terminal commands, monospace path strings, prompt-and-output structure. For technical founders who want to see the API before they read the copy.
Open V2 · Dark Mode→
V3 / FRIENDLY
◇ Economical
B2C / warm
Notion meets the indie hackers
DM Serif · cream + coral · handwritten accents · speech bubbles
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PHOTO 5
USER 4
Pastel playground with hand-drawn stickers, speech bubbles, and a "just ask them" stamp. The page feels like a friendly Slack DM from a cofounder, not a sales pitch. For audiences who don't want to feel sold to — small teams, indie hackers, design-led founders.
Open V3 · Friendly→
V4 / DASHBOARD
★ Pro
Analytics-forward
Datadog for funnel answers
Space Grotesk · #f6f7f9 · electric blue · live data mockup
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PHOTO 0
USER 3
The product is the proof. The hero is a real-looking dashboard with a chart, a table of leaky pages, an impact score, and a green LIVE indicator. Below the metrics: a "38 founders" cohort strip with real portraits, real quotes, real impact numbers. For B2B buyers who want to see what the reports look like before they sign up.
Open V4 · Dashboard→
V5 / BRUTALIST
◇ Economical
Loud · unmistakable
Anti-SaaS. Anti-pretty.
Archivo Black · paper + red + yellow · file/zine · typewriter mono
SVG 3
PHOTO 2
USER 2
A file folder, not a homepage. Massive blackletter type, dashed underlines, marker-sticker annotations, file-issue metadata at the top, and a hand-drawn icon set (clock, target, sort-bar) on a black manifesto slab. The page is loud on purpose — it's a hand-stamped zine, not a designed page. For founders who want to be the loudest in the room, not the prettiest.
Open V5 · Brutalist→